Four ingredients. Four voices: woundwort, witch hazel, rose, and water.

For dr. Hauschka we translated their facial toner into a living chorus. The selection of images showing an activation built from harmony, rhythm, and shared presence. What begins as a product becomes a collective moment. Carried from the essence of the product into public space.
The chorus took shape through conversations about fittings, rehearsels, and song choices with team of dr. Hauschka

From concept to performance, the People’s Chorus was designed as a multisensory brand experience in public space. Rooted in the four ingredients of the Facial Toner, the activation translated product philosophy into sound, rhythm, and human connection.

Across Stuttgart’s most iconic locations, the chorus created moments of pause within the rhythm of the city. Familiar songs from six decades invited passers-by to join in — transforming spectators into participants and turning product essence into a shared, memorable experience.

Every element was carefully curated: from musical direction and casting to visual storytelling and production. The result was an open, inclusive format that embodied Dr. Hauschka’s values of balance, naturalness, and community.

By turning a product into a shared experience, we revealed how brand narratives can extend beyond traditional communication — into emotional experiences that live on in memory long after the moment has passed.